New from AVON: True Color Perfectly Mate Lipstick

Meet your perfect matte!  New True Color Perfectly Matte Lipstick from Avon is the next generation of matte lip color. 

Inspired by the shine-free lip trend, this new lipstick is Avon’s first-ever true matte lip color. The formula is packed with intense color and provides a 100% matte look with lasting comfort. Perfect for a refined look with a classic shade like Red Supreme, or a romantic look with soft pink like Pure Pink, Ultra Color Perfectly Matte Lipstick offers sophisticated long-lasting color with weightless comfort.

The Lipstick

Featuring Avon’s True Color Technology, new True Color Perfectly Matte Lipstick delivers a flawless matte finish without a drying effect, giving you color that never cakes, cracks or compromises. The weightless formula glides on easily for a velvety smooth finish. Plus, the lipstick seals in moisture, ensuring that you get shine-free color that wears comfortably hour after hour. Available in 12 chic shades that stay true and maintain their matte finish, it’s your new makeup must-have.

“A matte lip has never been more on trend,” explains Avon Global Celebrity Makeup Artist Lauren Andersen.

“However, sometimes with super-pigmented color that’s shine-free, it flakes or feathers throughout the day. With True Color Perfectly Matte Lipstick, that’s definitely not the case. The formula glides on velvety smooth with long-term comfortable wear—meaning your lips look as good as they feel all day long.”

Shades: Available in 12 shades ranging from subtle nudes to electric brights. The shade range includes:

· Marvelous Mocha

· Perfectly Nude

· Wild Cherry

· Red Supreme

· Pure Pink

· Electric Pink

· Ravishing Rose

· Adoring Love

· Ideal Lilac

· Hot Plum

· Superb Wine

· Coral Fever

Price: $9

Available: February 2016

Where To Buy: Visit AVON.com to locate an Avon Representative or to shop online!