The long awaited arrival is finally here – officially in stores and online NOW is MAKE UP FOR EVER’s Ultra HD Foundation!
This groundbreaking liquid foundation, offered in 40 diverse shades, has the ability to hide any imperfections and leave skin looking flawless. MAKE UP FOR EVER will launch Ultra HD Foundation sticks ($43) as well this September, offered in 15 handpicked shades (see below), perfect for contouring or applying on the go!
Ultra HD Foundation ($ 43) is the first and only to meet the demands brought on by technological advancements, 4K technology. Beyond the average HD camera, 4K equipped cameras capture clearer, sharper, more defined images. Ultra HD combats this new advancement with its one-of-a-kind 4K complex formula hiding any flaws under the 4K lens and naked eye.
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