The test panel was comprised of professional makeup artists based out of the New York City area, ranging in age between 25 and 35. Each makeup maestro embodies the New York Color brand culture and energy. New York Color believes in living vibrantly in color and style and creating the coolest new products in line with New York City Trends. The program kicked off with New York Color inviting this eclectic group of youthful, fashion-forward professional makeup artists, boasting experience and clientele, to evaluate New York Color products on themselves and a group of models. They were then asked to provide constructive and professional feedback on the products’ level of expert quality. The testing process was managed by the Coty Testing Institute.
The result was a beautifully crafted official “Developed With New York Makeup Artists” stamp of approval sealed on the final products reviewed by the artists. This endorsement reflects the New York Color brand’s true professional grade.
About NYC New York Color
N.Y.C New York Color was created in 1999. Instantly redefining the US budget cosmetics category, it offers exciting innovation and great quality, packaging and shades that reflect the beating heart and energy of the city. Inspired by latest fashion weeks and NY trendsetters, N.Y.C New York Color has established itself as a favorite amongst young color lovers. Since January 2015, Demi Lovato has been supporting N.Y.C. New York Color as the face of the brand. For more information, please visit coty.com and newyorkcolor.com.