Friday, May 1, 2015
Fresh: Pop Up Event TODAY
Fresh is thrilled to announce that the Fresh Blue Box, a mobile pop-up campaign that provides guests with a whole new way to experience Fresh, is hitting the streets of New York!
Following the enormous success of its fall 2014 launch on the West Coast, this roving shop in the shape of the brand’s iconic gift box will bring the exciting “My First Fresh Kiss” retail experience to the east coast this spring. The Fresh Blue Box is at Fresh Bleecker Street today!
At the Blue Box, guests can play and discover at Lip Makeover Stations shaped like Sugar Lip Treatments, browse a selection of Fresh favorites available for purchase, design a makeup bag with digital renderings of their own lip print and signature and record and share the story of their First Fresh Kiss in the Kissing Confessional Booth for a chance to win a year’s worth of Sugar Lip Treatments.
On Bleecker Street NOW!!!!