Aveda: Be Curly™ Collection

I love seeing natural, healthy curls and Aveda knows that curly and coily-haired girls have customized beauty concerns all of their own. In order to treat their unique tresses, the Be Curly™ collection is expanding to ensure we come full circle around each and every curl. Aveda has the solution for women with curly to coily hair who want alternative cleansing and treatment options that offer intense hydration and frizz control that lasts. For soft, defined curls, Aveda’s new Be Curly™ Co-Wash and Intensive Detangling Masque helps to wash in moisture and wash out frizz.

Co-What? 

Co-Wash is a sulfate-free, low lather conditioning wash that moisturizes hair and reduces frizz, leaving curls soft and defined. It won’t strip hair and cleanses without drying curls.

Be Curly™ Co-Wash - $24

Wash curls on delicate with this 97% naturally derivedi sulfate-free, low lather formula that conditions and removes build-up from hair while cleansing the scalp. Formulated with certified organic babassu oil this delicate wash will moisturize hair for up to 3 days and fight frizz, improving the look of curls with every use. Be Curly™ Co-Wash also features cassava which helps fight frizz and certified organic baobab oil to help condition hair.

“For thick, coarse, long hair—or finer, shorter curls that you haven’t washed in over a week—I always recommend two applications of Be Curly™ Co-Wash,” says Tippi Shorter, Global Artistic Director, Textured Hair.

Signs You Need a Co-Wash:

• Your hair is dry and brittle

• You’d like moisturized, manageable curls

• You want to wash your curls as often as you please

• You’d love soft, defined curls

Be Curly™ Co-Wash Curly Cues

Step 1: Massage a generous amount into the mid lengths and ends of your hair, working your way up to the scalp.

Step 2: Massage the product into the scalp and ensure even distribution throughout the lengths all the way to the ends.

Step 3: Rinse - and repeat if needed.

Step 4: Follow with Be Curly™ Conditioner or Intensive Detangling Masque.

Be Curly™ Intensive Detangling Masque- $27

This 98% naturally derivedii formula easily separates the most tangled curls and coils while moisturizing with certified

organic babassu oil, shea butter and certified organic baobab oil. Fight frizz and improve the look of curls with every use.

Be Curly™ Intensive Detangling Masque Curly Cues

Step 1: Smooth evenly through your damp hair from roots to ends after cleansing with Be Curly™ Shampoo or Co-Wash.

Step 2: Leave in 2-5 minutes.

Step 3: Rinse thoroughly.

Step 4: Follow with Be Curly™ styling products.

AVEDA: Light the Way™ Candles

As part of Aveda's Earth Month (April 2015) efforts, Aveda donates 100% of the purchase price (based on its SRP $12) of their signature limited edition Light the Way™ Candles to Global Greengrants Fund, a non-profit organization that channels high-impact grants to grassroots groups working to solve environmental problems all around the world. 

Since 2006, Aveda has raised $9 million through sales of its Light The Way™ candle. Since 1999, thanks to the passion of the Aveda Network and its guests, the brand has raised more than $38 million to help support organizations that directly affect environmental change. More than $32 million has supported clean water projects at home and around the world.

· Light the Way™ Candles are housed in 100% reclaimed glass beverage bottles and the outer cartons are fabricated from 90% post-consumer recycled (PCR) paperboard, with a portion made from Aveda make-ready materials (sheets of scrap paper that would normally go into the recycling stream).

· Scented with a new pure flower and plant aroma made with 100% certified organic essential oils, including certified organic vanilla, cinnamon and ylang ylang from Madagascar.

· Each candle is made from 100% naturally-derived soy and plant waxes, the 2015 Light the Way™ Candle burns cleanly and completely, infusing the air with over 27 hours of its rich and spicy scent.

Available now for $ 12 at www.aveda.com

Backstage with AVEDA: Costello Tagliapietra Fall/Winter 2015

More from NYFW....

Ethereal Elegance
Aveda Global Artistic Director for Makeup, Janell Geason helped make magic with an earthy eye and a chic, delicately stained lip at Costello Tagliapietra Fall/Winter 2015.

Design team Jeffrey Costello and Robert Tagliapietra ventured into a romantic enchanted forest that featured bold silhouettes in hues of deep spruces and wooded browns with touches of wines, golds and teals.

To complement these strong design elements, Geason created beautiful luminous skin, earthy eyes and a matte lip with a blended pop of subtle color.

How to Get the Look

Face: On freshly washed and dried skin, apply Aveda Inner Light™ Mineral Tinted Moisture Broad Spectrum with SPF 15.

Apply Inner Light™ Concealer where needed; set with Inner Light™ Mineral Loose Powder.

Eyes: Apply Petal Essence™ Single Eye Color in Moon from lash line to crease of the lid. In the inner contour of the eye, apply the medium color in the Petal Essence™ Eye Color Trio in Gobie Sands.

On the upper and lower line of the lashes, a third of the way to the outer edge of the eyes, apply Petal Essence™ Eye Definer in Black Orchid; smudge with an eye shadow applicator.

Groom brows by brushing up and over, and then set with Petal Essence™ Eye Color Trio in Gobi Sands. Apply Mosscara™ in Earth on the upper and lower lashes.

Cheeks: Contour cheeks with Petal Essence™ Face Accents in Tesserae.

Lips: Pre-mix Nourish-Mint™ Rehydrating Lip Glaze in Pink Hibiscus and Fire Poppy on the back of the hand, then dab lightly to the lips with an eye shadow applicator.

“My goal was to create a youthful, fresh look by bringing out the natural color and overall shape of the eyes by accenting them.” Geason said. “It’s the perfect enchanted look to complement the collection.”

Backstage with AVEDA: Public School Fall '15

Yes, I will try and keep you updated as much as possible so here is more from NYFW... AVEDA for Public School Fall '15!

The Half ’Do
Aveda Global Creative Director, Antoinette Beenders channeled early ‘90’s subculture in New York City at Public School Fall ‘15

Design team Dao-Yi Chow and Maxwell Osborne created a collection inspired by New York City’s early ’90’s downtown club scene that combined form and function. The collection showcased the urban nomad dressed in exaggerated oversized silhouettes coupled with abstract flowing layered looks.

Beenders’ look epitomized the kind of next day hair you wish for after a long night of dancing. “This girl had a great night out. Her morning-after hair speaks for itself. She was confident and carefree. She danced her heart out, and still looks amazing,” Beenders says.

How to Get the Look

Step 1: Apply a generous amount of Brilliant™ Retexurizing Gel to the top half of the head for a 'wet' look. Comb thru the top of the head to the ears, ensuring the gel is even in the hair.

Step 2: Emulsify 3 drops of Dry Remedy™ Daily Moisturizing Oil in the hands and begin forming the waved shape right above the ears for added shine.

Step 3: Starting with the right side create a finger wave and clip in place to set; repeat on the other side. With both sides done, cover the top of the head with a hair net to mold the shape while hair dries.

Step 4: Keep the remainder of hair long and loose. Lightly fluff hair with 2 drops of Dry Remedy™ Daily Moisturizing Oil letting the hair embrace its natural texture.

Step 5: With the sides now dry, take off the hair net and clips, gently run fingers through the top of the head to shake out the shape.

Step 6: To finish, set with a light mist of Air Control™ Hair Spray.