This site is dedicated to all of my fellow beauty lovers that feel the same way I do regarding new beauty launches, collaborations, color forecasting, etc. It's simply addicting. I dedicate this site to all of you that share the same feeling that beauty is our addiction. My hope is that my words inspire you to try something new and find beauty everywhere life takes you. Thank you for stopping by and enjoy the journey.
Thursday, September 20, 2018
New from Carpe: Underarm Antiperspirant
Carpe, a skincare startup dedicated to offering over-the-counter relief for excessive sweating, recently launched a new underarm antiperspirant. I was eager to sample this as the company told me it was both vegan and against animal testing. I tend to sweat a lot in the more hot and humid months but now it has been to an extreme due to peri-menopause (thank you)! I also tend to wear a lot of black so white spots on my clothing brings me back to my teenage years where this used to embarrass me. Who wants those strange, always uneven white lines of deodorant on their clothing? Not me!
According to their press release, Carpe's underarm antiperspirant has been demonstrated to reduce sweat twice as effectively as the US legal standard for extra strength antiperspirants; while federal regulation requires that an extra strength antiperspirant demonstrate at least a 30% reduction in sweat, Carpe's clinical data has demonstrated over a 60% median reduction.
The new product is targeted at consumers who need additional sweat protection not offered by existing brands, including the roughly 15 million Americans who suffer from hyperhidrosis - a chronic skin condition marked by excessive sweating. Although symptoms can present in men and women of all ages, excessive sweating is particularly common among teens. According to the American Academy of Dermatology's 2017 annual meeting, approximately 17% of teens experience clinically excessive sweating.
"As someone who knows what it's like to struggle with excessive sweating, I am thrilled that we are bringing an affordable, effective, and non-irritating antiperspirant to market that is made for people like me," said David Spratte, Carpe's CEO and co-founder. Spratte and his co-founder, Carpe COO Kasper Kubica, both suffer from hyperhidrosis symptoms that began when they were teenagers.
Kubica added, "Our market research showed that 65% of people are likely to try a new antiperspirant - because they just aren't satisfied with what's out there today. We know how difficult it can be for some people to find an effective antiperspirant, so we decided to create a product that aimed for maximum efficacy."
The antiperspirant, which is scented with natural eucalyptus oil, is applied via a soft-foam applicator housed in a plastic casing that resembles a traditional underarm antiperspirant. For best results, it should be applied twice daily - once in the morning and once before bed.
Carpe underarm antiperspirant is currently available for purchase at CarpeLotion.com and Amazon.com for $19.95. Customers who purchase two or more items from CarpeLotion.com will receive a 50% discount on their first underarm product for the first month that it's available.
Carpe is an antiperspirant company dedicated to offering relief from excessive sweating, especially in patients with hyperhidrosis. The company also produces antiperspirant hand and foot lotions, which are enjoyed by both hyperhidrosis patients and performance athletes. Carpe's proven formula, which was specifically designed for maximum efficacy with no irritation, is gentle enough for prolonged daily use, and strong enough to help manage the symptoms of hyperhidrosis. Learn more at CarpeLotion.com.