AVON ANNOUNCES BALLET INSPIRED FRAGRANCE, PRIMA Featuring Dancer Courtney Lavine

Avon revealed its newest fragrance, Prima, and the face of the scent: America Ballet Theatre Dancer Courtney Lavine. The fragrance celebrates female strength and resilience, as inspired by the grace and beauty of a ballet dance.

“Being a professional ballet dancer is about so much more than looking pretty and perfecting your pirouettes. It takes drive, dedication and self-resilience which is why I’m so proud to be working with Avon – a company that’s committed to empowering women through beauty and entrepreneurship.” Says Lavine. “Plus, Prima is such a delicate yet powerful fragrance; it makes me feel pretty and poised at the same time.

Availability: Prima will be available for $30 in November 2016 through Avon Representatives and avon.com, but consumers can join an exclusive waitlist (CLICK HERE) to be the first to be notified as soon as they can purchase the fragrance.

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