Rimmel London's New Stay Matte Campaign featuring Zhavia Ward

My house loves ZHAVIA so much as we watched her flourish on "The Four." She embodies a bold and beautiful spirit who knows who she is and I am thrilled that Zhavia is heading this campaign. 

 Makeup artist Karl Sanchez, worked with Singer and songwriter Zhavia Ward on Rimmel London’s new Stay Matte campaign. The campaign idea came to life when it was learned that Zhavia was a huge fan of Rimmel London; the campaign will include a video showcasing how Stay Matte fits into Zhavia’s daily routine and feature her second single “Deep Down.” 

Read below to find a full breakdown of Zhavia’s makeup look!

Who: Zhavia on the set of Rimmel London’s latest campaign for Stay Matte

How To Get The Look:

Face

Karl applied the Rimmel London Stay Matte Foundation and Rimmel London Stay Matte Concealer in Zhavia’s shade, Vanilla and then applied the Rimmel London Maxi Blush in Sweet Cheeks to give her some color to her cheeks.

Eyes

Using the Rimmel London Magnif’Eyes Eyeshadow Palette Nude Edition, Karl darkened the crease with the 10th shade. He used the 8th shade in the palette to smoke out the outer corner and under the eye to intensify and applied the 3rd shade on the eyelid. Karl then used the 1st shade and applied to the inner corner of the eye to act as a highlight. He finished off the eye look by applying Rimmel London Exaggerate Eye Definer to create a winged look and to slightly smoke the eye and topped off the eyes by applying Rimmel London Scandal’eyes WOW Wings Mascara.

Lips

He finished off the look by applying a touch of color to the lips with Rimmel London Stay Matte Liquid Lip in "Be My Baby" followed by a clear lip gloss.

Where to Find Them: Rimmel London products are available at chain drug stores and mass retailers nationwide. Visit www.RimmelLondon.com for store locations and to try the newest products with Rimmel London’s exclusive Get The Look App available on iTunes and Google Play.