Straight from the UD offices, this breaking new alert came across my desk....
It’s almost National Lipstick Day (July 29, 2016) and as they say around the UD office, “Lipstick is Our Vice.” (Or at least, one of them.)
One of the others? Tattoos, of course.
As the wise Ron Swanson once said, “Don’t half ass two things. Whole-ass one thing.” So we decided, if we were really committed to the cause (and I think you can call launching 100 shades of lipstick committed), we wouldn’t just celebrate lipstick on one day. We’d celebrate it permanently. IN INK.
We’re working with tattoo artist Georgia Grey to give lipstick junkies everywhere the chance to double down on their commitment with us, and get an exclusive tattoo designed by Georgia and inspired by UD’s new Vice Lipstick line.
The design? A gorgeous lip outline loosely filled in with watercolor splashes. Georgia used a bold line to show her love for traditional images that can be seen a mile away… just like a bold lip that pops from afar. The watercolor is a loose medium, which Georgia used to reflect the desire to wear every color in the 100-shade lineup, and to mimic the feel of graffiti in an urban setting. Georgia created a piece inspired by the individual setting themselves apart – whether it’s permanently inked or wiped off at the end of the day.
She’s available to ink it on true UD junkies at Bang Bang Tattoos, located in NYC.
TATTOO BY GEORGIA GREY INSPIRED BY URBAN DECAY’S VICE LIPSTICK:
MORE ABOUT VICE LIPSTICK:
We’ve all got our vices; Urban Decay just happens to have 100 of them. Introducing Vice Lipstick – a 100-shade lineup of creamy, badass luxury disguised inside a sexy shotgun shell. Their biggest product lineup ever, this shade range has it all – bold brights, moody darks, trendy neutrals and a few “wild cards” too – in six different finishes, including Mega Matte, Comfort Matte, Metallized, Sheer, Sheer Shimmer and the classic Cream. There’s enough variety to make your head spin, from never-before-seen shades to returning cult favorites to colors inspired by bestselling Eyeshadows and 24/7 Eye Pencils. The modern formula, now in a bullet shape, includes the proprietary Pigment Infusion System for super-creamy texture, long wear and rich color dispersion – even the Mega Matte doesn’t drag! A yummy butter blend combined with aloe vera, jojoba and avocado leaves lips nourished, soft and conditioned. For even longer wear, prime your favorite shade with the coordinating 24/7 Glide-On Lip Pencil; the line is relaunching to include 50 epic shades, with a match for every Vice Lipstick your heart desires. The edgy packaging was inspired by their original lipsticks’ shotgun shell case, but is updated with luxe facets and shade-matched labels.
And because two Vices are better than one – Ruby Rose will be rocking the launch as UD’s Most Addictive New Vice.
Price: $17, Available at Sephora/Sephora.com, Ulta/Ulta.com, Macy’s/Macys.com, Beauty.com and UrbanDecay.com
One of the others? Tattoos, of course.
As the wise Ron Swanson once said, “Don’t half ass two things. Whole-ass one thing.” So we decided, if we were really committed to the cause (and I think you can call launching 100 shades of lipstick committed), we wouldn’t just celebrate lipstick on one day. We’d celebrate it permanently. IN INK.
We’re working with tattoo artist Georgia Grey to give lipstick junkies everywhere the chance to double down on their commitment with us, and get an exclusive tattoo designed by Georgia and inspired by UD’s new Vice Lipstick line.
The design? A gorgeous lip outline loosely filled in with watercolor splashes. Georgia used a bold line to show her love for traditional images that can be seen a mile away… just like a bold lip that pops from afar. The watercolor is a loose medium, which Georgia used to reflect the desire to wear every color in the 100-shade lineup, and to mimic the feel of graffiti in an urban setting. Georgia created a piece inspired by the individual setting themselves apart – whether it’s permanently inked or wiped off at the end of the day.
She’s available to ink it on true UD junkies at Bang Bang Tattoos, located in NYC.
TATTOO BY GEORGIA GREY INSPIRED BY URBAN DECAY’S VICE LIPSTICK:
MORE ABOUT VICE LIPSTICK:
We’ve all got our vices; Urban Decay just happens to have 100 of them. Introducing Vice Lipstick – a 100-shade lineup of creamy, badass luxury disguised inside a sexy shotgun shell. Their biggest product lineup ever, this shade range has it all – bold brights, moody darks, trendy neutrals and a few “wild cards” too – in six different finishes, including Mega Matte, Comfort Matte, Metallized, Sheer, Sheer Shimmer and the classic Cream. There’s enough variety to make your head spin, from never-before-seen shades to returning cult favorites to colors inspired by bestselling Eyeshadows and 24/7 Eye Pencils. The modern formula, now in a bullet shape, includes the proprietary Pigment Infusion System for super-creamy texture, long wear and rich color dispersion – even the Mega Matte doesn’t drag! A yummy butter blend combined with aloe vera, jojoba and avocado leaves lips nourished, soft and conditioned. For even longer wear, prime your favorite shade with the coordinating 24/7 Glide-On Lip Pencil; the line is relaunching to include 50 epic shades, with a match for every Vice Lipstick your heart desires. The edgy packaging was inspired by their original lipsticks’ shotgun shell case, but is updated with luxe facets and shade-matched labels.
And because two Vices are better than one – Ruby Rose will be rocking the launch as UD’s Most Addictive New Vice.
Price: $17, Available at Sephora/Sephora.com, Ulta/Ulta.com, Macy’s/Macys.com, Beauty.com and UrbanDecay.com
No comments:
Post a Comment