SALLY HANSEN INTRODUCES A NEW SPECIAL EFFECT: CREATE A RADIANT, IRIDESCENT LOOK WITH PEARL CRUSH™
This summer, it's time to get cultured—with pearls, that is. Sally Hansen introduces Pearl Crush™; a collection of eight new Special Effect polishes that give nails an eye-catching, shimmery finish. Inspired by the season's iridescent trend, the Pearl Crush™ polishes have a unique combination of pigments that interact with layers of large, faceted glitter particles. The resulting effect: a 3D crushed pearl look that plays off light, lending a lustrous, vibrant look to summer manicures. Choose a softer tone or go dark—either way; you'll want to wear these precious "pearls" everywhere you go!
CREATE A DAZZLING GRADATED LOOK WITH NEW SALLY HANSEN® INSTA-OMBRE™ NAIL COLOR
It's official: Ombré is the look of the decade. From runways to red carpets, from highlights to home decor, a gradated wash of color is perpetually on trend. Now, Sally Hansen makes it easy to create a sparkling ombré manicure with new Insta-Ombre™ Special Effect.
Available in eight high-impact glitter shades, this clever and innovative ombre-in-a-bottle makes it easy for women to achieve the look in just three simple steps. First, apply one coat to clean, dry nails. Next, apply a second coat from mid-nail to the tip. Finally, apply a third coat to only the nail tip. Voila: A radiant, wash of ombre color at your fingertips.
As the first and last word in nail color, Sally Hansen offers eight shades to match every mood:
PRICE & AVAILABILITY: This limited-edition Insta-Ombre™ collection, SRP $5.99, is available beginning June 2015 at chain drugstores and mass retailers nationwide.
SALLY HANSEN INTRODUCES BIG PEELOFF BASE COAT TM
Everyone wants a manicure that looks perfect, resists smudges, and removes easily. Traditionally, it hasn't always been easy to achieve those desired results. Now, however, Sally Hansen introduces a nail essentials to simplify and improve the at-home manicure regimen: Big Peel Off Base Coat TM .
For nail-art aficionados, glitter girls, and anyone else who lives for regular manicures, Big Peel Off Base Coat changes everything. Nail polish remover can be harsh on nails, leaving them dry and brittle—and therefore, prone to breakage. Hard-to-remove special effects such as glitters, textures, and shimmers can damage nails further by scraping the nail surface and can be a time consuming removal process.
That all changes with the introduction of Big Peel Off Base Coat TM. This fast, convenient easy base coat makes it easy to remove glitters and other special effect polishes in a single step. Just paint on the base coat, which quickly dries to a transparent finish. Apply nail polish as usual and enjoy the manicure. When it's time for a change, simply peel off the polish in one fluid movement. No scrubbing, soaking, or fussing—just a clean, healthy-looking nail.
PRICE & AVAILABILITY: Sally Hansen’s new Big Peel Off Base Coat TM , SRP $5.99 each, will be available this June at chain drugstores and mass retailers nationwide.