CYNTHIA ROWLEY NYFW BACKSTAGE BEAUTY:
The LOOK: STRONG EYES, SOFT LIPS, TEASED HAIR, AND NUDE NAILS FOR SS/15
NEW YORK, NY – September 16, 2014 – For the Cynthia Rowley Spring 2015 Fashion Week presentation, Cynthia Rowley brought on Birchbox, a leading beauty company changing the way consumers shop on and offline, and The John Barrett Salon as the official backstage beauty sponsors. Cynthia Rowley’s Spring 2015 presentation took place September 9th, at 18 Wooster Street in SoHo.
The prestigious John Barrett Salon created a dynamic hair look for the presentation. "I wanted to create a look with a lot of texture while giving a polished look to contrast well with Cynthia's mod-inspired SS15 collection," says master stylist, John Barrett, of John Barrett Salon.
The look was created with the following products:
• 1/2 inch curling iron
• Wide-tooth comb
• John Barrett Be Healed Styling Masque
• Shu Uemura Essence Absolue Oil-in-Cream
• Shu Ueumra Art of Hair Essence Absolue Nourishing Protective Oil
The makeup look, led by Daniel Martin, was created using Cynthia Rowley Beauty products in addition to select products from Birchbox brand partner W3LL PEOPLE. Inspired by the playful vibe of the 60s, the look featured a dramatic eye look using the shade Knockout from Cynthia Rowley Beauty’s soon to be released “The Game Face Eyeshadow Palette” and her pencil eyeliner in black. The MVP shade from the palette was used as an all over highlight. The models were finished off with a touch of Cynthia's creamy lip stain in “Sugar” on their lips.
The products included in the makeup look are as follows:
o Cynthia Rowley Beauty “The Game Face Eyeshadow Palette” in Knockout
§ Launching on October 8th exclusively on Birchbox.com
o Cynthia Rowley Beauty Pencil Eye Liner in Black
o Cynthia Rowley Beauty Face Highlighter in MVP
§ Featured as an eyeshadow or all-over face highlighter in “The Game
Face Eyeshadow Palette”
o W3LL People Narcissist Foundation Concealer
o W3LL People Bio Brightening Powder
o Cynthia Rowley Beauty Lip Stain in Sugar
The nails, provided by Color Club, featured custom glossy nude shades that were matched to each model’s skin tone. The shades included:
• Secret Rendezvous
• Best Dressed List
• Barely There
• River Rose
• Indie Spirit
• Antique Oak
• Fairest of Them All
• Secret Garden
• Montauk Duns
• Pale Pallet
Cynthia Rowley products are available on Birchbox.com and Cynthia Rowley, at Birchbox SoHo and select Cynthia Rowley boutique locations. W3LL People and Color Club products are available on Birchbox and at Birchbox SoHo.
Cynthia Rowley is a leading global lifestyle brand sold in over 60-freestanding collection boutiques, as well as in department, specialty, and online stores worldwide. The Cynthia Rowley brand includes sportswear and related accessories with legwear, swimsuits, wetsuits and an ecommerce site featuring Rowley Eyewear collections for both men and women. For more information on Cynthia Rowley, visit Cynthia Rowley.
Launched in 2010, Birchbox is a leading beauty and grooming company for men and women. Birchbox redefines the retail process by offering consumers a personalized way to discover, learn about and purchase the best beauty, grooming and lifestyle products. With more than 800,000 members, Birchbox users enjoy first-touch experiences with new products each month and exclusive access to expert editorial content to help them get the most out of each item.
Additionally, through Birchbox’s online store, customers can shop a handpicked selection of fullsized products from more than 800 top brands such as Smashbox, Caudalie, Jouer, Supergoop!, Cynthia Rowley, Baxter of California, Lab Series, and Art of Shaving. In 2012, Birchbox acquired an international competitor gaining outposts in France, Spain and the UK. To learn more about Birchbox, visit Birchbox, or follow us on Facebook, Twitter, YouTube and our blog.
About John Barrett
John Barrett is a pioneer in the luxury, beauty and hair care marketplace and owns the premiere namesake salon that resides atop the global luxury destination Bergdorf Goodman. Since transforming the family penthouse apartment in 1996 into one of the most sought-after beauty destinations in the world, Mr. Barrett’s approachable yet sophisticated take on beauty and his “simply chic” style has made him an industry icon.
About Color Club
Launched in 1979, Color Club is a veteran nail lacquer company renowned for its high performance rich shades and exceptionally safe products. From the brightest neons, to glitter and French, Color Club produces some of the most trendsetting and innovative nail polish colors that truly embody “the future of color.” All 250 nail lacquers are vegan, free of harsh chemicals–and made in New York, NY with the best raw materials. To learn more about Color Club and explore their many nail lacquers, visit Color Club, or follow them on Facebook, Twitter, Instagram and their blog.