Breaking Ad Campaign Alert: Blo Blow Dry Bar

Gwyneth Paltrow and David Babaii Proudly Announce the Launch of their "NEW" Ad Campaign for 

Blo Blow Dry Bar

"The Gwyneth"

Created by Megan Hess; David Babaii's

 favorite illustrator in the world.

Together, they created "The Gwyneth" for Blo Blow Dry Bar's NEW Ad Campaign.

www.blomedry.com

Sally Hansen: Stella McCartney's Summer 2015 Fashion Show

Sally Hansen hit the runway at Stella McCartney’s Summer 2015 fashion show during Paris Fashion Week on Monday. To complement the classically muted palette and fluid silhouettes in the designer’s collection, Sally Hansen’s Global Color Ambassador Madeline Poole created a coolly minimalist, nude manicure with a twist by giving flesh toned polish a matte finish. Madeline paired Sally Hansen Big Matte Top Coat with Complete Salon Manicure in Almost Almond, a flattering nude shade which gave the glossy manicure a chic velvety matte look.

As the exclusive nail sponsor of Stella McCartney Collections in 2014, Sally Hansen hit the runway at Stella McCartney’s Summer 2015 fashion show during Paris Fashion Week. To accessorize the effortlessly elegant and fluid silhouettes in the designer’s collection, Sally Hansen’s Global Color Ambassador Madeline Poole created a coolly minimalist, nude manicure with a twist by giving flesh toned polish an unexpected matte finish.

Showing that understated colors can make a fashion statement, Poole paired Sally Hansen Big Matte Top Coat with flattering nude shades from the Complete Salon Manicure collection to give the glossy manicure a chic velvety matte look. 

“The idea for the matte nude nail came from referencing the true sheen of a natural nail,” says Madeline Poole.  “As an unpainted nail is generally more satin or matte in finish, we were mimicking this surface. In the end, the result is dusty and bare like the cheek of a porcelain doll.”

THE SHADES

Complete Salon Manicure in Almost Almond

Big Matte Top Coat

Sally Hansen’s award-winning Complete Salon Manicure collection infuses trend-setting shades with an expert quality formula to deliver salon-caliber results. Sally Hansen Complete Salon Manicure delivers seven salon manicure steps in one bottle. Chip resistant strength joins gel-quality shine. Must-have color meets nourishing benefits. Plus, a built-in base and top coat, it’s everything you need to achieve a professional manicure at home.

Sally Hansen Big Matte Top Coat transforms a glossy manicure of any color into a velvety matte for an edgy, unexpected finish. Containing a mattifying Silica agent, the formula brushes on glossy before instantly drying to a matte top sealant. The smooth top coat applies evenly and easily and dries with lightning speed without smudging nail art or other special effect nail polishes and can also be applied to bare nails for an extreme matte look with a silky finish.

THE STELLA MCCARTNEY SUMMER 2015 COLLECTION

Effortless movement and a fluid silhouette reflect the true spirit of summer, embracing a strong feminine attitude.

Utilitarian functionality with sailor trousers and wide culottes in shades of white, crème and vanilla. Washed cotton twill and linens provide texture and a feeling of age and character. Slightly over scaled buckles create toughness. Heavily stitched hemlines and gathered waists reflect work wear. Naïve markings are applied to add further depth onto the fabric.

A statement in denim plays on appliqué threadwork and a combination of asymmetrical circular shapes and cutaway side paneling. A washed ribbed knit dyed in indigo creates the illusion of denim.

Knitwear is bold and sensual, made of organic yarn in butter with polished hardware details; knotted and twisted, exposing skin in movement. A shiny and matte knit of different rib proportions is chopped and sculptured in asymmetrical silhouettes in powder, ciel and butter shades, accessorized with oversized non-PVC necklace chains.

Check print is applied on layers of billowing silk dresses and ultra -light trench coats. Embracing a worn effect, silk crepe de chine jacquard and silk satin voile in gentle pastels reveal skin and layers underneath the tunnel work, gathered at the waist in a depth of luxurious washed fabric.

Evening captures the energy and exuberance of summer. An eclectic mix of patterns and prints in delicate organza are sewn into a jigsaw of suspended hand-embroideries, creating windows through the body.

Shoes feature soft knots and fluid lines, contrasted with a graphic mirror finish. A new mid heel wedge in sustainable Alter Nappa is naturally confident and sexy. Knotted flats and soft lacing. Bags echo the collection, in cotton scuba and Alter Nappa. A cylinder clutch in ciel and patchworked embroidered clutches in butter and navy.

THE MANICURIST

Sally Hansen Global Color Ambassador Madeline Poole is a nail expert working in New York and LA. Trained as a painter, Madeline worked odd jobs like vintage poster restoration as an art student in Baltimore. Her unique talent in crafting innovative designs, emphasis on skin care and attention to the hand as a whole makes her one of the most sought after names in the beauty industry. As part of the collaboration with Sally Hansen, Madeline will help set the artistic direction for a new generation of modern nail looks and collections with her fashion-forward vision on a worldwide basis.

WHAT THEY COST: Complete Salon Manicure, $7.99, Big Matte Top Coat, $5.99

  

Supergoop! Rise & Shine Beauty Set

SUPERGOOP! RISE & SHINE BEAUTY

Supergoop! is making incorporating UV protection into your every day routine a breeze with the Sephora Exclusive Rise & Shine Beauty set available for a limited time only! Incorporating UV protection into your every day routine doesn’t have to be an extra step or added chore. This trio of morning essentials is all you need to put your best face forward. Each multitasker is infused with the latest skincare innovations to deliver moisture, wrinkle reduction and luminosity while their foundation in broad spectrum UV protection safeguards against premature skin aging caused by the sun. Start your day protected from sun’s aging rays with this simple yet powerful multitasking morning trio.

This all-in-one value set includes:

Prime: City Sunscreen Serum SPF 30 (20mL deluxe sample), this lightweight serum primes and protects while improving hydration.
Refine: Advanced Anti-Aging Eye Cream SPF 37 (.5oz full size) mineral rich eye cream not only hydrates, firms and lessens lines (in a 4 week clinical study, participants experienced a 25% reduction in fine lines and wrinkles) but prevents future photoaging around the eyes with broad spectrum SPF protection.

Correct: Daily Correct CC Cream SPF 35+ (2mL Fair to Light sample + 2mL Light to Medium sample) delivers 100% mineral UV protection while covering imperfections and evening complexion.

The Rise & Shine Beauty set has a retail value of $71 but will be available for only $45 (the cost of the eye cream alone) through December at Sephora, that’s a 58% saving!!

The only prestige skincare brand completely dedicated to research and development in innovative UVA, UVB and IRA protection, Supergoop! strives to deliver multifunctional suncare formulas free of controversial ingredients that can easily fit into any daily routine.

Supergoop!'s desire to create the most advanced formulas that not only prevent and protect, but also feel good on skin has earned the brand distinction in the skin and sun care industries.

WHEN: Friday, September 26 through December 2014

WHERE: Exclusive to Sephora stores nationwide and SEPHORA

  

To Join Tinder or Not to Join Tinder: That is the Question

It had been over two years since I had dated and a client of mine took my phone and downloaded this unknown app to me at the time called Tinder. Little did I know I had to adjust the settings, import the right pictures and write a small bio yet it was like the 21st Century's idea of the dating game! Swipe left if not interested in the gent and swipe right if interested. Wow!  Easy, fun and hysterical at times, Tinder became my new BFF.

Within a week, I had dates with men from all kinds of backgrounds. Since Tinder shows you friends you have in common on either Facebook or Twitter, I often swiped right if we shared more than five or so friends. Tinder blew up since nearly a year ago and has now become a bit of a hook up app. Many of the men want to go offline and trade " pics" or want to go straight to a hotel room. Hookups are fine for some yet I want a companion that shares some of my interests. I had some great dates and appreciate that I have been introduced to many people in my area through other Tinderellas and such. 

I know of okcupid, Match, eharmony, coffee meets bagel, jswipe, etc. but none seem to have the same colorful way of meeting people as Tinder does. I know it seems artificial, yet I would do the same thing in a bar setting- look at the gent that strikes me with only one glance

and want to meet. It's a chemical reaction, I believe. 

What are your thoughts on online dating? Have you had any success stories? Feel free to share the good, the bad and the ugly. We could all learn from each other's experiences in some way.

Wish me luck as I still have yet to find an incredible match yet I have a few men I really like! 

Too Faced Holiday 2014

Holiday palettes are starting to trickle in so I wanted to share some with you to help get you super excited for the holidays...

Too Faced Everything Nice set / $56.00 / www.toofaced.com

Too Faced put everything nice in this festive all-in-one makeup palette. The set combines their bestsellers including Better Than Sex Mascara, antioxidant-rich Chocolate Soleil Bronzer, Cruelty-Free Teddy Bear Hair brushes and cult classic eye shadows with exclusive new shades in their award-winning Too Faced formulas. It’s a set so versatile you can create any look you want for any holiday event. Take it everywhere in our party-ready pink glitter zip bag.

Too Faced La Belle Carousel set / $49.00 / www.toofaced.com

This beautiful carousel of eye shadows, blushes, bronzers and Too Faced’s best-selling Better Than Sex Mascara is created from six individual sections that split apart for on-the-go looks or can be separately gifted to everyone on your list. Too Faced Co-Founder and Creative Director Jerrod Blandino carefully curated the palette, each offering a different way to own your holiday look.  The set contains 3 eye shadow palettes (total 12 shades), 2 blush and bronzer palettes, and mascara.

Too Faced Beauty Wishes & Sweet Kisses set / $34.00 /www.toofaced.com

Too Faced’s delicious little palette of full-face wearable favorites fulfill every last beauty wish. Create decadent eye looks with three antioxidant-rich, cocoa powder infused shadows from their best-selling Chocolate Bar Eye Shadow palette, their matte Chocolate Soleil bronzer and their luminous Snow Bunny bronzer for a fresh glow. Finish the look with a pink glossy pout.

Too Faced Under The Mistletoe set / $28.00 / www.toofaced.com

Get ready to pucker up under the mistletoe and drench your lips in three shimmer versions of Too Faced’s best-selling Naked Dolly, Marshmallow Bunny and Spice Spice Baby La Crème Color Drenched Lip Creams. Indulge your pout with the luscious, moisturizing formula and pigment-rich, one-swipe color of these exclusive shades. The three sparkling La Cremes come in a pretty to-go glitter bag, just the right-size to slip in your Christmas clutch.

Too Faced Sugar & Spice set / $39.00 / exclusively at www.ulta.com

Too Faced combined everything nice into a festive and exclusive set just for ULTA. This Holiday collection features an assortment of 12 eye shadows that allow limitless day-to-night looks to get you ready for any holiday event. Take it everywhere in our exclusive gold glitter bag that can be used as a festive clutch.

Yes, It had to happen: Shimmer Body Tattoos for $10 plus S&H and they last!

Shimmer Jewelry Tattoos are a creative, affordable and painless alternative to a traditional permanent tattoo. Anyone that knows me would attest to me introducing them to Flash Tattoos months ago. I still support the brand and love the designs and this is yet another, more affordable option that works well. Shimmer Jewelry Tattoos can be applied anywhere and are easily removed with Baby Oil. Each Shimmer Jewelry Tattoo package contains 50 assorted silver and gold jewelry designs that can be worn as necklaces, ankle or wrist bracelets, arm cuffs, rings and charms, or as simple stand- alone icons. Applied with water, the stunning tattoos stay intact for 4 to 6 days.  Shimmer Jewelry Tattoos are available online and at select retail stores.

You already know I was wearing Flash Tattoos as soon as I saw them launch at the Swimwear Show for L*Space and was adorned with them during New York Fashion Week. That being said, I did sample these at a show and they were fast and very easy to apply. As you get better with application, the "meeting" of the top beginning and end where the tattoo meets starts to look better and better, resembling real jewelry more and more. There are other companies such as Printed Village and Hot Jewels that have stunning and colorful designs as well. Etsy seems to have sellers abound, as well.

Price: $10.00

BUY SHIMMER HERE

  

BCA: Jewelry That Gives Back

In honor of Breast Cancer Awareness Month this October, the fashion jewelry site SterlingForever.com is donating 25% of proceeds on the following pink accessories to the Susan G. Komen Foundation. 

Pink Flower & Coral Rope Necklace; $39/ Pink Crystal & Gold Choker; $28/ Pink Art Deco Necklace; $39/ Pink & Gold Spike Bib Necklace; $29

Gold & Hot Pink Triangle Cuff; $25/ Faux Leather Pink Rhinestone Snap Cuff; $25/ Crystal Hope Stretch Bracelets; $14/ Pink Faux Leather Bracelet Trio; $28

Pink Crystal Leaf Earrings; $12/ Triangular Pink Drops; $12/ Pink & Clear Crystal Earrings; $16/ Four Squared Pink Earrings; $13

The Monster Cycle and Studio: Fitness with a Creative Edge

Upon meeting one of the owners, Michael Macneal, I was instantly impressed with their space on Lafayette Street in NYC. Not only did they have Buffmonster's art on their walls but they also have such a great cycling room. The energy is edgy, fun and spacious which made me totally pumped to try a class. Please go to their site to see their pricing and packages as this place offers a lot. They also sell unique and uber modern workout gear that totally is hot looking! The Monster Cycle and Studio is a fun, creative and healthy outlet for all types of people looking to stay fit. Just look for the owners spinning in the windows. Did I mention they also have great healthy food and juices?!

FREQUENTLY ASKED QUESTIONS from their site:

1. BOOKING YOUR CLASS EXPERIENCE

The Monster Cycle + Studio schedule is released for booking every Sunday at 12pm for the week. When you book your class, please arrive 15 minutes early to sign in & set up.

2. LOCKERS + FACILITIES

The Monster Cycle: Your bike # is your locker #, please bring a lock or one can be purchased in the shop!

Yoga + Strength: The studio is equipped with cubbies for personal/safe storage inside the room.

Facilities: We have full private showers, restrooms, & changing rooms for your convenience with full amenities.

3. CANCELLATION

Cancellation: Please cancel your reservation for class 24 hours in advance to avoid use from your series.

4. SWITCHING BIKES

Switching Bikes: If you wish to change your bike please cancel your bike and reserve another, otherwise feel free to give us a call and well take care of it.

5. SHOES

Our bikes are equipped with triple link pedals for SPD clips (delta or look) and also have a cage options for your favorite gym sneakers. We do not rent shoes.

6. GREEN MONSTER

We are a GREEN studio! Paperless, Low Energy, & DO NOT sell disposable water bottles. Please bring your reusable water bottle or pick one up in the shop to fill up in our bottle filling station! We also accept clean plastic bags to recycle for sweaty gym clothes in the changing rooms. Feel free to drop some in next time your in. #HellYeah

Kate Somerville: Secrets to Healthy Skin

The long days of summer can leave skin dehydrated, sun damaged and dull. As the seasons change, so must your skincare and that is why Kate Somerville is revealing all of her secrets to get enviable skin just as the leaves are falling.  After all, fall is the perfect time to boost your exfoliation, incorporate richer moisturizers, reparative serums, and targeted treatments to keep your skin looking its best. 

Here are some of her favorite Exfoliators:

ExfoliKate Intensive Exfoliating Treatment ($85), Clinic To Go Resurfacing Peel Pads ($48) and Retasphere Micro Peel Retinol Glycolic Treatment ($90).

  

Hydration and Moisturization Favorites:

DermalQuench Liquid Lift Advanced Wrinkle Treatment ($95), Age Arrest Anti-Wrinkle Cream ($90),  Age Arrest Hydrating Firming Mask ($75) and Quench Hydrating Face Serum ($75).

 

    

The clinical studies and facts are on online at Kate Somerville and are in your favor as there are many benefits listed for each and every product. I have been using ExfoliKate Gentle Exfoliating Treatment for some time now and love the results. My skin, as you may know, is sensitive yet Kate's products are non-irritating and effective on my complexion. Also pictured above is the Mega-C Dual Radiance Serum ($90) which was formulated to beautifully boost radiance and luminosity while improving the appearance of skin firmness, elasticity and texture!

Dear Clark Haircare x Birchbox: Texas and NYC meet!

It was at a Beauty event where I first met the owners of this haircare line. I learned they were the hair experts on the show "Dallas" and their clean and cool looking packaging stood out among others. The September Birchbox will have a little bit of Texas to sample from Dallas’ very own Dear Clark haircare. 

Samples of the shampoo and conditioner, which are adored by celebrities, hairstylists, and clients alike, will be available to a select number of Birchbox subscribers!

Both men and women will be sampling the ingredient-conscious products, as a selection of both male and female subscribers will be receiving these Texas-based products in their September box. The shampoo and conditioner, or Resurrecting Wash and Rinse as they are known, contain ingredients such as Aloe Vera, Sunflower Seed Oil, and Rose of Jericho all of which are sourced from Texas.  

The line has been categorized as ingredient-conscious, which means the products are free of parabens, phosphates, sulfates, petrochemicals, and GMOs. The products are safe to use and repair damaged hair. Holly Dear and Kaycee Clark, co-owners of Dear Clark Hair Studio and the masterminds behind the haircare line, take pride in the high-quality of their products.  

"We saw the need to produce a more natural, active, quality-derived ingredient haircare that penetrated the hair shaft instead coating it with silicones, which is a more common band-aid effect," Clark said. 

If subscribers aren’t lucky enough to try the products in their Birchbox, retail sized products will be available on Birchbox.com and at Birchbox's SoHo store in NYC, located at 433 West Broadway. Subscribers may also visit the Dear Clark website. 

"This a perfect opportunity to sample Dear Clark Haircare without making the big commitment, although we are confident they will be back for more," Kaycee Clark said.  

 

About Dear Clark:

Holly Dear and Kaycee Clark first met in the 1990s while working at Toni and Guy. Their paths eventually led them in different directions. Holly took off to Italy to develop products for Kemon, and Kaycee headed west to work for KMS California as the Global Creative Director. In 2007 they reunited, and launched Dear Clark in 2008 with a goal of creating a teamwork environment with an emphasis on the entrepreneurial spirit. The salon is now home to over 30 stylists and includes a full-service blow dry lounge.  In April of 2013, Holly and Kaycee launched the Dear Clark product line.  Homegrown in Texas and crafted locally, the Dear Clark Haircare Salvation is loved countrywide. Dear Clark info here.  

About Birchbox:

Launched in 2010, Birchbox is a leading beauty and grooming ecommerce company for men and women. Birchbox redefines the retail process by offering consumers a personalized way to discover, learn about and purchase the best beauty, grooming and lifestyle products. With more than 800,000 members, Birchbox users enjoy first-touch experiences with new products each month and exclusive access to expert editorial content to help them get the most out of each item. Additionally, through Birchbox’s online store, customers can shop a handpicked selection of full-sized products from more than 800 top brands such as Smashbox, Caudalie, Jouer, Supergoop!, Cynthia Rowley, Baxter of California, Lab Series, and Art of Shaving. In 2012, Birchbox acquired an international competitor gaining outposts in France, Spain and the UK. To learn more about Birchbox, visit www.birchbox.com, or follow them on Facebook, Twitter, YouTube and their blog. 

illuMask Debuts: Fighting Acne!

Thursday night, the apple craze had already begun, as lines wrapped around New York City street corners and dedicated customers anxiously awaited the release of the new i-phone 6. Hundreds of people sat, stood, slept, and even fought acne-causing bacteria while waiting for the doors of Apple to open. Glowing red and blue LED lights emitted from the mile long line as men and women of all ages experienced the newest in beauty technology, the Anti-Acne illuMask.

The illuMask has become one of the beauty industry’s most raved about breakthrough beauty devices, hitting shelves in February of 2014 and now readily available at Walmart, Ulta, and Target. The Anti-Acne Light Therapy Mask uses groundbreaking, patented technology to deliver all the benefits of light therapy in a convenient hands-free mask. A combination of both red light and blue light reduces inflammation, evens skin tone and combats acne-causing bacteria. The device slips comfortably on the face for a 15-minute treatment that yields greater results than the leading prescription drug acne treatments.  “I wanted to create a device that would give everyone the opportunity to experience advanced skincare technology,” says Jay Tapper, founder and CEO of La Lumière LLC and the illuMask brand.  Check out this illuMask at illuMask

La Lumière Anti-Acne illuMask

Price: $30

Where to buy: Ulta, Walmart, Target

Photo credit: Harrison Steg

BCA: Products That Give Back

Breast Cancer Awareness Month is just around the corner and I wanted you to know about some highlighted products that give back...more to come....

Elemis Pro-Collagen Marine Cream 

In honor of Breast Cancer Awareness Month, $16,000 of proceeds from the sales of this best-selling anti-ager will go to Breast Cancer Care fund to help the organization continue to offer support and information to anyone affected.

Price: $189 at TimetoSpa.com

StriVectin SD Advanced™ Intensive Concentrate for Wrinkles & Stretch Marks

This year, for every purchase of a 1 oz. size of the moisturizer at ULTA during the month of October, StriVectin will donate $1 to Breast Cancer Research Foundation. The newly revamped formula includes a potent combination of anti-aging technologies which yield visible skin transforming results starting in just 15 days. Containing StriVectin’s proprietary NIA-114® and a new Collagex-CE Wrinkle Repair Complex™, these cutting-edge actives penetrate the deepest layers of the skin, specifically targeting both Collagen types I and III. 

Price: $39 (1oz) at ULTA stores during the month of October 2014

AHAVA Mineral Hand Cream for Breast Cancer Awareness

This extremely rich and moisturizing hand cream provides hands with deep nourishment and hydration, instantly soothing chapped, dry skin and imparting healthy, satiny softness for increased comfort throughout the day. Absorbs quickly without leaving a greasy feeling and restores vitality for supple, softer and younger looking hands. During the month of October, AHAVA will donate 10% of all proceeds to the National Breast Cancer Foundation in support of their mission to save lives through early detection and to provide mammograms for those in need.

Price: $23 at AHAVAUS.com

NARS: Best Dressed Lips Challenge starts Today!

To celebrate ‘Best Dressed Lips’ Day, today, NARS kicks off with an exciting in-store initiative encouraging lippie lovers to show off their favorite shade of Audacious Lipstick at their nearest NARS counter or boutique, NARS Cosmetics invites its followers to show off their most colorful moments in an interactive new Instagram challenge.

Focusing on four color families – nude, pink, coral, red, violet, or wine – fans will have the opportunity to snap a shade-inspired photo each day from September 19 until September 26.

Beginning TODAY, participants can enter the ‘Best Dressed Lips’ challenge on the“NARS Exclusives” tab on NARS’ Facebook page, for a chance to win one of six prizes. Each prize consists of the shades featured in the select color family of the image chosen.

To enter:

·         Upload a photo onto the Instagram app (available on the iPhone and Android)

·         Upload the photo and be sure to include the hashtag #NARSissist and the name or color family (nude, pink, coral, red, violet, or wine) of the lip shade you’re wearing

·         Immediately enter to win that color category within the Audacious Lipstick collection

Book a facial with HydraFacial MD!

 Are you ever apprehensive to try a new facial? Can you trust the esthetician? Will it make you break out? Are they using good products? HydraFacial MD takes the guess work out of trying a new facial.
 

From Coast to Coast, when you book a HydraFacial MD, you are getting the same high performance, results driven experience. It provides the cleaning your skin deserves, acting as both a chemical and physical peel to nourish and hydrate the skin while ridding it of dirt and skin cells. Have we mentioned it is only 30 minutes with no downtime, discomfort or pain? It’s the treatment you can trust to get results.

The most advanced and effective facial treatment to deliver immediate results

Created by Edge Systems LLC, a leading aesthetic device manufacturer, the HydraFacial® is the newest advance in non-laser skin-resurfacing systems, offering a customizable treatment to help all skin types reach their optimal state by improving the appearance of fine lines, wrinkles, congested and enlarged pores, oily skin, hyper-pigmentation and brown spots. 

HydraFacial® is a medical grade treatment and the only hydradermabrasian procedure that cleanses, detoxifies, exfoliates, extracts and hydrates all at once, offering long-term skin solutions that redefine the way people approach skincare. Utilizing Vortex-Fusion® technology, the HydraFacial® treatment is both a physical and chemical exfoliation process that extracts imbedded oils and debris while simultaneously delivering skin-specific solutions to improve the appearance of the skin.

The HydraFacial’s® patented technology takes non-ablative facial rejuvenation to a whole new level. With four easy steps and optional add-on treatments, including LED light therapy and lymphatic drainage, HydraFacial® works to restore skin to a youthful, healthy state and is uniquely able to help the skin to function optimally.

Step 1: Cleansing and Exfoliation

Featuring Activ- 4™, which is a combination of Lactic Acid and Glucosamine, this step softens and conditions skin, creating a clean canvas and leaving skin feeling refreshed.

Step 2: Acid Peel 

This advancement in skin-resurfacing technology combines the benefits of aggressive exfoliation and chemical peels into a one-step resurfacing treatment. With the potent GlySal™ solution used in conjunction with HydraFacial®Vortex-Fusion® technology, the cell-sloughing capabilities are unsurpassed for deep cleansing and exfoliation of the skin.

Step 3: Vortex-Extraction™

This multi-action step utilizes Beta-HD™ to soften sebum and impurities which aid in the automated, painless extraction process which uses gentle suction instead of squeezing.

OPTIONAL: Specialty Treatment For Fine Lines & Wrinkles (optional)

The uniquely formulated proprietary combination of advanced peptides found in DermaBuilder™ is designed to help smooth the appearance of fine lines and wrinkles, enhance skin elasticity, and help even skin tone and texture. 

Step 4: Vortex-Fusion®

Designed to help detoxify and protect skin from environmental free radicals, the final step features an application of “super-serum” Antiox-6™ to replenish skin’s natural elasticity and hydration. This powerful formula combines deeply moisturizing Hyaluronic Acid with detoxifying antioxidants such as Vitamins A, E, White Tea Extract, Horse Chestnut Extract, and Rosemary Extract.

The HydraFacial® treatment is available at select dermatologist offices and skincare spas. To find a HydraFacial® provider, log onto HYDRAFACIAL.

About EdgeSystems LLC

Edge Systems LLC, founded in 1997, is an FDA and ISO listed manufacturing facility headquartered in Long Beach, CA. Edge is one of the few aesthetic device manufactures to have Engineering, Manufacturing, Quality Assurance, Marketing and Sales departments on-site. In fact, its sales network is one of the largest in the U.S.. Edge Systems provides ongoing, comprehensive marketing support to help increase customers’ profitability.

The Look: Cynthia Rowley x Birchbox x John Barrett SS'15

Yes, I used to go to John's salon and yes, I know the lovely Cynthia Rowley and yes, I have been a member of Birchbox since they launched....so, it only made sense to cover my creatively delightful friend's collection!

CYNTHIA ROWLEY NYFW BACKSTAGE BEAUTY:

The LOOK: STRONG EYES, SOFT LIPS, TEASED HAIR, AND NUDE NAILS FOR SS/15

NEW YORK, NY – September 16, 2014 – For the Cynthia Rowley Spring 2015 Fashion Week presentation, Cynthia Rowley brought on Birchbox, a leading beauty company changing the way consumers shop on and offline, and The John Barrett Salon as the official backstage beauty sponsors. Cynthia Rowley’s Spring 2015 presentation took place September 9th, at 18 Wooster Street in SoHo.

The prestigious John Barrett Salon created a dynamic hair look for the presentation. "I wanted to create a look with a lot of texture while giving a polished look to contrast well with Cynthia's mod-inspired SS15 collection," says master stylist, John Barrett, of John Barrett Salon.

The look was created with the following products:

• 1/2 inch curling iron

• Wide-tooth comb

• John Barrett Be Healed Styling Masque

• Shu Uemura Essence Absolue Oil-in-Cream

• Shu Ueumra Art of Hair Essence Absolue Nourishing Protective Oil

The makeup look, led by Daniel Martin, was created using Cynthia Rowley Beauty products in addition to select products from Birchbox brand partner W3LL PEOPLE. Inspired by the playful vibe of the 60s, the look featured a dramatic eye look using the shade Knockout from Cynthia Rowley Beauty’s soon to be released “The Game Face Eyeshadow Palette” and her pencil eyeliner in black. The MVP shade from the palette was used as an all over highlight. The models were finished off with a touch of Cynthia's creamy lip stain in “Sugar” on their lips.

The products included in the makeup look are as follows:

• Eyes

o Cynthia Rowley Beauty “The Game Face Eyeshadow Palette” in Knockout

§ Launching on October 8th exclusively on Birchbox.com

o Cynthia Rowley Beauty Pencil Eye Liner in Black

• Face

o Cynthia Rowley Beauty Face Highlighter in MVP

§ Featured as an eyeshadow or all-over face highlighter in “The Game

Face Eyeshadow Palette”

o W3LL People Narcissist Foundation Concealer

o W3LL People Bio Brightening Powder

• Lips

o Cynthia Rowley Beauty Lip Stain in Sugar

The nails, provided by Color Club, featured custom glossy nude shades that were matched to each model’s skin tone. The shades included:

• Secret Rendezvous
• Best Dressed List
• Barely There
• River Rose
• Tweed
• Indie Spirit
• Antique Oak
• Nightingale
• Fairest of Them All
• Secret Garden
• Montauk Duns
• Pale Pallet

Cynthia Rowley products are available on Birchbox.com and Cynthia Rowley, at Birchbox SoHo and select Cynthia Rowley boutique locations. W3LL People and Color Club products are available on Birchbox and at Birchbox SoHo.

  

About Cynthia Rowley

Cynthia Rowley is a leading global lifestyle brand sold in over 60-freestanding collection boutiques, as well as in department, specialty, and online stores worldwide. The Cynthia Rowley brand includes sportswear and related accessories with legwear, swimsuits, wetsuits and an ecommerce site featuring Rowley Eyewear collections for both men and women. For more information on Cynthia Rowley, visit Cynthia Rowley.

About Birchbox

Launched in 2010, Birchbox is a leading beauty and grooming company for men and women. Birchbox redefines the retail process by offering consumers a personalized way to discover, learn about and purchase the best beauty, grooming and lifestyle products. With more than 800,000 members, Birchbox users enjoy first-touch experiences with new products each month and exclusive access to expert editorial content to help them get the most out of each item.

Additionally, through Birchbox’s online store, customers can shop a handpicked selection of fullsized products from more than 800 top brands such as Smashbox, Caudalie, Jouer, Supergoop!, Cynthia Rowley, Baxter of California, Lab Series, and Art of Shaving. In 2012, Birchbox acquired an international competitor gaining outposts in France, Spain and the UK. To learn more about Birchbox, visit Birchbox, or follow us on Facebook, Twitter, YouTube and our blog.

About John Barrett

John Barrett is a pioneer in the luxury, beauty and hair care marketplace and owns the premiere namesake salon that resides atop the global luxury destination Bergdorf Goodman. Since transforming the family penthouse apartment in 1996 into one of the most sought-after beauty destinations in the world, Mr. Barrett’s approachable yet sophisticated take on beauty and his “simply chic” style has made him an industry icon.

About Color Club

Launched in 1979, Color Club is a veteran nail lacquer company renowned for its high performance rich shades and exceptionally safe products. From the brightest neons, to glitter and French, Color Club produces some of the most trendsetting and innovative nail polish colors that truly embody “the future of color.” All 250 nail lacquers are vegan, free of harsh chemicals–and made in New York, NY with the best raw materials. To learn more about Color Club and explore their many nail lacquers, visit Color Club, or follow them on Facebook, Twitter, Instagram and their blog.